Taco Bell is going to be introducing a new sauce. despite the fact that it is not performing any actions on its own.
The introduction of Disha Hot, a sauce that was influenced by the family secret recipe of rapper Omar Apollo, was disclosed by the world’s largest fast food chain on Monday.
Specifically, according to Taco Bell, the mix of “savoury, smoky flavours, capturing the flavors perfected by Omar’s mom in her original recipe” is what makes this one-of-a-kind sauce packet cooperation feasible. When they were younger, Apollo and his siblings would come up with requests for it on important occasions such as birthday meals and milestones.
It is a good complement to Taco Bell’s curated Disha Hot Discovery Box, which, according to Taco Bell, includes three sauce packets in addition to other menu favorites. Additionally, loyal aficionados have the option of purchasing the sauce in bottles and use it in any manner that they see fit.
In an interview with Food & Wine, Apollo expressed the following: “Partnering with Taco Bell is incredibly vital to me because it allows me to honour my Mexican heritage and give thanks to my mom’s continuous love and support by sharing her Disha Hot Sauce recipe with a larger audience.”
He went on to state that he was able to do it in particular because to the relationship. “This collaboration fulfils an ongoing goal of bringing my family’s legacy to life, and it relates deeply with my personal values and artistic identity.”
In addition, the two did not restrict themselves to the sauce exclusively. Additionally, in order to commemorate the cooperation, a unique vinyl record of Apollo’s most recent album, “God Said No,” was produced. This record had a liquid infusion and was produced by Taco Bell and Disha Hot.
Beginning on September 24 at 2:00 p.m. Pacific Standard Time, a select few of these records will be made accessible to Taco Bell Rewards Members through the Taco Bell app.
Taylor Montgomery, the chief marketing officer of Taco Bell, stated that the collaboration was formed due to the fact that Apollo was a participant in the company’s “Feed the Beat” program. This initiative offers fans the opportunity to become acquainted with new music and provides artists with $500 in gift cards to Taco Bell so that they may enjoy great snacks while they are on the road.
“During our time in tandem, we gained a greater awareness of his background and current circumstances, such as the import of his family and the selfless acts his parents performed that enabled him to follow his dreams,” Montgomery said in his interview.
“One of Omar’s own ambitions was to bring his family’s secret hot sauce, Disha Hot, to more people, which is why we knew we wanted to help make that possible.”
The components that go into making this sauce are roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice, and a “family-secret spice blend,” as stated by Taco Bell.
The Disha Hot Discovery Box, which consists of a Crunchy Taco, a Cheesy Gordita Crunch, a Doritos Locos Taco, chips, nacho cheese dressing, and a medium fountain drink, seems like it would be a fantastic complement to this dish.
On the other hand, I would like to emphasize that you may acquire more sauce for as low as twenty cents for each packet. The sauce will be made available to all customers beginning on Thursday, September 26, but Taco Bell Rewards members will get access to it for the first time beginning on Tuesday, September 24. On the other hand, if you are a fan, you should be sure to stockpile it because it will only be available “while supplies last.”
“Taco Bell’s support through the ‘Feed the Beat’ program for their embrace of authenticity and the cultural rebels making this partnership feel like a natural fit,” Apollo said to reporters.
“I am overjoyed to announce that Disha Hot will be added to the menu at Taco Bell, allowing us to carry on our family recipe and heritage for those who are lovers of both my music and Taco Bell. There is a win-win situation for everyone!