In the event that you are a lover of fruit-flavored soda, the most recent release from Coca-Cola is certain to captivate your interest. A well-liked soft drink that originated in Monterey, Mexico, Barrilitos made its debut in 1938 and became a part of Coca-Cola’s portfolio in 2008. This week, the firm made the announcement that it would be relaunching the product.
According to Food Dive, Coca-Cola decided to eliminate the Barrilitos brand a few years ago after receiving feedback from customers and making the decision to concentrate on other foreign brands for their products. According to the multinational beverage company, the relaunched soda, which boasts a fresh brand and recipe, is aimed at the younger generation of Latino customers.
In a statement, Coca-Cola underlined the attractiveness of the soft drink among multicultural members of Generation Z, millennials, and families. The company also said that the relaunch is a reaction to the “growing demand for nostalgic soft drinks with cultural heritage.”
Cane sugar and fruit flavors are used in the production of Barrilitos, which Coca-Cola claims achieves “a perfect harmony between sweetness and effervescence.” Mexico is the country of origin for the production and packaging of the soft drink, which is available in four distinct flavors: Mandarina (Mandarin), Manzana, Mexico (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch). Despite the fact that Coca-Cola claimed that the beverages “pair perfectly” with a broad variety of cuisines, the tastes were developed with savory dishes, such as those found in Mexican cuisine, in mind.
New sodas are offered in glass bottles with a capacity of 12 ounces or in PET multiserve bottles with a capacity of 1.5 liters. However, you should be aware that there is a restricted distribution of the product. The beverages will first be available in the states of California and Texas, and subsequently they will be offered in the states of Southern Nevada and Oklahoma.
“Barrilitos is evolving in order to satisfy the needs of a younger audience without losing sight of its rich history,” Maria Correa, leading Barrilitos, said in a statement. “Barrilitos is evolving to meet the needs of a new generation.” At the same time that we have imbued Barrilitos with a revitalized brand identity, we have also preserved the traditional tastes and traditions that have made it a treasured part of Latino families. With this relaunch, you are extended an invitation to experience Barrilitos and to honor its past in a manner that is completely different.
In recent times, Barrilitos has not been the only new beverage that has garnered attention. On October 21st, Sprite Winter Spiced was made available for purchase again. This seasonal taste is a variation on the traditional lemon-lime soda, and it is infused with a combination of spices and red cranberries, which gives it a tangy flavor. It is possible to purchase Sprite Winter Spiced in both cans and bottles, and it is offered in both regular and sugar-free variants.
The Starry Cranberry Blizz is the brand’s latest soda flavor, which is also being introduced now. This choice is a lemon-lime soda that has a cranberry taste that is both tart and sour. It does not include any sugar. Additionally, customers have the option of purchasing this limited-time drink in two-liter bottles and 12-pack cans. via November 4, the soft drink will be added to the shelves, and it will also be available for purchase via the TikTok store.